Your most loyal customers are already in your service lane. So are theirs.
I built a tool I wish I had when I was selling cars.
Every day when I was selling cars, I saw the potential of the service lane for sales. And I saw how when I was busy it was neglected. There is always an excuse as to why it’s not the right time to work the service lane. From “I have so many calls to make” to “I don’t want to miss the next opportunity on the lot”. TopRep is a company built to support the industry that gave me so much, I have created something that is going to make your sales guys and you more money by taking advantage of the best lead source you already have. The customer in the service lane.
— Daniel Nestor Jr., Founder, TopRep LLC
We secure the first yes. And that yes is already in your store.
Everytime your sales rep thinks to go to the service lane. There is always another thing that comes up. From needing to make a call to not wanting to miss the next up.
So the customer waits out the RO, pays it, and drives off in a vehicle they’d have traded if anyone had brought it up.
That’s happening in your store every day this week. And we want to make sure we stop it.
It isn’t a market problem. It’s an hour nobody wants to commit to something that’s not a sure thing.
We solve that issue.
Four steps, all of them inside a visit that is already happening. Your service drive keeps running exactly the way it runs today.
The customer gets a tablet while their vehicle goes back. Just a few simple questions to get them thinking about if a new car is right for them.
By the end of the short survey the customer has been presented with the reasons that speaking with a sales rep is the best option for them today.
Just: want a specialist to stop by while you wait? Five minutes, no obligation, and they’re sitting there anyway. Saying yes sends nothing to their phone — it routes straight to your floor.
The customer has already consented to the conversation. The sales rep has started the process with a yes already secured, making this previously cold interaction a new hot lead.
Every Lead is a Warm Lead from PitStop.
We do not want to provide you with a thousand leads to do cold outreach on. That’s not our purpose. When a PitStop lead shows up on your sales floor, it should be the most sought after lead you have. The customer is already in your store, and has already said yes to a conversation with your sales team.
A PitStop lead said yes in person, in your building, to your people, about their own car.
Some of those cars weren’t bought here. A service lane isn’t only your customers — it’s everyone in your market who trusts your shop more than the store that sold them the vehicle. They already chose you once. That’s conquest, sitting in your lounge.
Your best chance to sell a vehcile is to get your best closers in front of people who actually want to have a conversation with them in person.
A customer who trades here doesn’t leave your building. They come back with a newer vehicle — under warranty, on a maintenance schedule you control.
Selling out of service doesn’t move money from one department to another. It restarts the clock. Fixed ops doesn’t lose the customer; it gets them back on a unit you sold, for longer.
Our industry is moving to one price pricing for cars. And we are following suit. You will know the cost and you will not be penalized for over performing.
PitStop is going to give you the most viable leads possible for the absolute best price for leads this warm. We have no interest in your sales team spending hours attempting to call someone who just wanted to fill out a form on a site to be able to see information about a car. We want you to actually sell more cars.
We are not another CSI survey. We are a sales tool. Created to convert customers that would otherwise be left behind in the service center.
Certain demographics will not respond to your sales reps cold approaching them in the service center. Even if they say the right things and start the right conversation. We give you the ability to let the customer make the decission for themselve. Everyone likes their idea better when they think it was their idea. We give them the ability to say yes to a conversation with your sales team without being pressured by a sales rep.
Every slider is your number, not ours. The only value we pre-fill is reach, at 85% — what a well-run lane reliably connects with. Move anything you disagree with.
Repair orders written through your service drive in a typical month.
The share of those customers who actually complete the survey. Only customers you reach can turn into leads.
Your call, and the one to be honest about: out of every 100 customers in your lane, how many are actually in the market? Only the ones you reach get counted — the rate above already handles that. If you’re not sure, set it low. The number below is more useful to you conservative.
The share of these leads your team turns into a delivered vehicle.
Combined front-end and F&I gross on an average unit.
An illustration, not a projection. Every slider is your own estimate of your own store — the only default we set is reach, at the 85% the pilot targets. We hold no measured benchmark for the buyer rate or the close rate, and we don’t present one. Real results vary by store, market, and execution.
We’re keeping the first group small on purpose. Its is importaant to us to be able to support our customers correct and make sure that you have the support needed to be successful with our system.
If you want more sales conversion out of your service lane, book a call and we will show you how pitstop can make that happen for you!